March 29, 2022

Strengthening recruitment and enrollment strategies for the long haul

Four approaches that can help reverse enrollment slides and prop up recruitment in higher education.

Admissions cycles continue to be incredibly challenging for many higher education institutions as we rapidly approach the “demographic cliff” that is expected to impact enrollment beginning in the 2025-2026 academic year. Last year, undergraduate enrollment declined from 2019 numbers, down 6.6 percent compared to before the pandemic. While it might be the easier path to throw in the proverbial towel, there are strategies and tactics institutions can consider adopting now to meet these recruitment headwinds.